Experience
TOMBRAS
I lead social and influencer strategy for brands like Spirit Airlines and Warheads, creating data-driven campaigns that blend cultural relevance with measurable impact. At Spirit, I helped develop the brand’s social playbook, platform strategy, and influencer framework, driving a 32% lift in engagement, a 42% boost in positive sentiment, and 10K+ new TikTok followers. For Warheads, I helped with influencer campaigns for new product launches in 2025, managing creator selections, content approvals, and amplification to reach new audiences. My approach combines analytics with creative strategy and cultural insight to tell holistic brand stories.
2024 - Present
Virgin Atlantic Airways
2023-Present
At Virgin Atlantic, I led North American social media and influencer strategy, expanding the brand’s presence and engagement across the U.S. market through culturally relevant storytelling and creator partnerships. I developed and executed content for major campaigns featuring celebrity talent, aligning global branding with local storytelling. My influencer approach combined always-on and campaign-based partnerships with mid- to celebrity-level creators, driving measurable lifts in reach, engagement and brand sentiment. In addition to consumer-facing content, I managed executive visibility through social storytelling for C-suite leaders, including the CEO, and partnered with other Virgin brands to deliver integrated, cross-portfolio campaigns.
Sparkloft Media
2021 - 2023
At Sparkloft Media, I served as account lead across a portfolio of 10 travel and leisure brands, a category I’ve long been passionate about. I oversaw end-to-end social and influencer strategy, including paid media, content development, creator partnerships, reporting and performance optimization, while managing and mentoring a team of three direct reports. My work included developing influencer programs that aligned with each brand’s objectives, from sourcing and vetting creators to executing large-scale campaigns that drove awareness, engagement, and measurable business impact.
My time at Sparkloft was marked by significant professional growth, including speaking engagements at the Social Media Shakeup Conference and representing the agency at the Destinations International Conference. These opportunities deepened my industry expertise and further shaped my leadership within the social space.
Thought Leadership:
https://sparkloftmedia.com/blog/2022/7/25/good-marketers-meet-targets-where-they-are
Awards:
CallRail
2020-2021
My journey at CallRail included a deep dive into the B2B marketing world. As part of this role, I managed daily organic social and paid social media campaigns. My role included audience development and creative testing. In addition, I managed our employee advocacy program generating high reach for the company through our staff.
Thought Leadership
https://www.linkedin.com/pulse/quick-guide-using-instagram-your-small-business-suchi-sajja
https://www.callrail.com/blog/dental-social-media-marketing
https://www.cmswire.com/digital-marketing/whats-working-in-b2b-social-media-marketing
The Home Depot
2016-2020
My career at The Home Depot began in 2016 on the media analytics team, where I spent two years evaluating cross-channel campaign performance and managing our partnership with Kantar Media for competitive insights. In 2018, I transitioned to the social media creative team, where I led strategy, planning and execution for top-performing departments within the business. I optimized The Home Depot’s social campaigns by revitalizing in-house creative assets, overseeing large-scale content productions and leading influencer partnerships that connected Home Depot vendors with new audiences through authentic storytelling. From 2018 to 2020, I served as the creative lead on more than 50 campaigns in collaboration with key platform partners including Meta, Pinterest, Snapchat, and Google.
MarkeTeam
2013-2016
Post-undergrad, I worked as a data analyst for a marketing agency. My role required thorough knowledge of SQL, MS Access, SSIS, and more to analyze internal databases and process through client lists including vendors such as Experian. In this position, I worked with non-profits such as Care, Children’s Hospital of Los Angeles, Lahey Hospital, and Memorial Sloan Kettering.
Classy Britch
2018-2019
In 2018, I founded an online clothing boutique as a side project. During this time, I wore many hats including merchandise buyer, website builder, and marketer. My strengths fell within the creative realm when art directing photo shoots, styling models, curating social media content, copywriting, and building my brand’s voice.
Press:
https://voyageatl.com/interview/meet-suchi-sajja-classy-britch-online