Experience
TOMBRAS
At Tombras, I’ve continued to build on my aviation expertise by leading the social strategy and execution for Spirit Airlines. I created the brand’s social playbook, platform strategy, and content briefs, ensuring every post is grounded in cultural relevance, data driven insights, and designed for shareability. Since October 2024, this approach has driven a +32% increase in Instagram engagement, a +42% lift in positive brand sentiment, and added over 10k new TikTok followers. I also led the launch of Spirit’s Instagram broadcast channel, the first of any U.S. airline, which grew to 1k+ members within the first month and achieved an average engagement rate of 30%.
2024 - Present
Virgin Atlantic Airways
2023-Present
At Virgin Atlantic, I lead North American social media strategy, driving initiatives that have significantly expanded the brand’s presence and engagement across the U.S. market. In close collaboration with UK counterparts, I’ve developed and executed content for major campaigns featuring celebrity talent, aligning global storytelling with regional relevance. My influencer strategy included partnerships with mid to macro-level creators such as Brian Kelly (The Points Guy), NBA player Jordan Poole, and country artist LeAnn Rimes, efforts that drove measurable increases in reach, engagement, and brand affinity stateside. Beyond consumer-facing content, I manage executive visibility through social content for C-suite stakeholders, including the CEO and founder, while also partnering with other Virgin brands to deliver integrated, cross-portfolio campaigns.
Sparkloft Media
2021 - 2023
At Sparkloft Media, I served as account lead across a portfolio of 10 travel and leisure brands, a category I’ve long been passionate about. I oversaw end-to-end social media management, including paid strategy, content development, influencer partnerships, reporting, and performance optimization, while managing and mentoring a team of three direct reports.
My time at Sparkloft was marked by significant professional growth, including speaking engagements at the Social Media Shakeup Conference and representing the agency at the Destinations International Conference. These opportunities deepened my industry expertise and further shaped my leadership within the social space.
Thought Leadership:
https://sparkloftmedia.com/blog/2022/7/25/good-marketers-meet-targets-where-they-are
Awards:
CallRail
2020-2021
My journey at CallRail included a deep dive into the B2B marketing world. As part of this role, I managed daily organic social and paid social media campaigns. My role included audience development and creative testing. In addition, I managed our employee advocacy program generating high reach for the company through our staff.
Thought Leadership
https://www.linkedin.com/pulse/quick-guide-using-instagram-your-small-business-suchi-sajja
https://www.callrail.com/blog/dental-social-media-marketing
https://www.cmswire.com/digital-marketing/whats-working-in-b2b-social-media-marketing
The Home Depot
2016-2020
My career at The Home Depot began in 2016 on the media analytics team, where I spent two years evaluating cross-channel campaign performance and managing our partnership with Kantar Media for competitive insights. In 2018, I transitioned to the social media creative team, where I led strategy, planning, and execution for top-performing departments within the business. In this role, I optimized The Home Depot’s social presence by revitalizing in-house creative assets, overseeing large-scale content productions, and managing influencer partnerships to deliver high-performing, authentic content. From 2018 to 2020, I served as the creative lead on more than 50 campaigns in collaboration with key platform partners including Meta, Pinterest, Snapchat, and Google.
MarkeTeam
2013-2016
Post-undergrad, I worked as a data analyst for a marketing agency. My role required thorough knowledge of SQL, MS Access, SSIS, and more to analyze internal databases and process through client lists including vendors such as Experian. In this position, I worked with non-profits such as Care, Children’s Hospital of Los Angeles, Lahey Hospital, and Memorial Sloan Kettering.
Classy Britch
2018-2019
In 2018, I founded an online clothing boutique as a side project. During this time, I wore many hats including merchandise buyer, website builder, and marketer. My strengths fell within the creative realm when art directing photo shoots, styling models, curating social media content, copywriting, and building my brand’s voice.
Press:
https://voyageatl.com/interview/meet-suchi-sajja-classy-britch-online