Social Media Content

& CREATIVE

Virgin Atlantic

VA Merch Launch

We collaborated with flight attendants who are also content creators to produce engaging content around VA’s merch launch.

VA Route Launch

I led social strategy for a founder-driven stunt and managed its social production to generate buzz and engagement for our Las Vegas route launch.

VA x Empire State Building

The viral “besties” from the Empire State Building joined our cabin crew in New York to star in a collaborative content series. This series drove increased reach amongst US-audiences.

**VA Corporate Social (CEO)**
I collaborated with the CEO to drive their social media strategy, implementing a consistent content calendar and managing cross-functional approvals. We produced high-quality content end-to-end, including copywriting, editing and shoot coordination.

**VA UGC**
We activated aviation enthusiasts and airline fans to contribute UGC, resulting in consistently high-performing content that boosted engagement and created relationships with the community across our channels.

**VA North America Post**
I used organic social to grow community among U.S. and North American audiences by aligning content with culturally relevant moments like American holidays to drive engagement.

**VA SAF Flight**
As the first transatlantic airline to complete a flight using 100% sustainable aviation fuel, we partnered with the master brand’s Chief Vision Officer to deliver a content series that elevated awareness and educated audiences on SAF.

Spirit

**SA Broadcast Channel**
I led the strategy and execution of an Instagram broadcast channel, the first launched by a U.S. domestic airline.

**SA “Not in the Middle” Campaign**
I collaborated with cross-functional teams to develop and oversee the social media/community strategy for a campaign featuring Frankie Muniz.

SA Cultural Moments

I led a social strategy built around content buckets like cultural moments to create timely, relevant storytelling.

THE HOME DEPOT

THD Google Nest

I managed a social content shoot for targeted smart home products, partnering with our production agency to deliver high-impact creative.

THD Brita

Positioned within a product carousel, this creative delivered educational messaging to drive awareness and effectively prime audiences for mid- and lower-funnel conversion campaigns.

DISCOVER ATLANTA

SLM Discover Atlanta

I partnered with our internal and client teams to repurpose existing assets into social-first content, extending the life and performance of legacy materials without additional production investment.

SLM Discover Atlanta

This execution utilized UGC to deliver more authentic, engaging social creative and strengthen audience connection.