CREATORS & PARTNERSHIPS

VIRGIN ATLANTIC

VA SAF Flight x UK PM

We partnered with 10 Downing Street and former UK Prime Minister Rishi Sunak on a high-visibility SAF collaboration, contributing to concept development and scripting while ensuring full legal and factual compliance.

LinkedIn post here

Instagram post here

VA Onboard Experience

I collaborated with the UK team to contract U.S.-based influencers, delivering content across our economy cabins and key city backdrops in New York City and London to drive cross-market engagement.

Partnership examples are here, here, and here.

VA Route Launch Teaser Post

I executed a teaser post to prime audiences for founder-led content, leveraging a collaborative post format to amplify reach and engagement.

VA Taxi Activation

I led a social-first activation to promote our new aircraft, converting a London taxi into a branded content set and partnering with mid-tier and celebrity influencers to maximize reach and engagement.

YouTube link is here.

WARHEADS

WARH Product Launch

We drove awareness for a new WARH product through a two-part activation that seeded custom snack boxes to fans and leveraged a partnership with creators to scale reach and engagement across TikTok and Instagram.

TikTok link is here.

WARHEADS Product Reformulation

We collaborated with Bath Foods to deliver launch content for the reformulated Warheads Sour Cubes, generating 125K+ views in the first 24 hours and driving strong awareness at launch.

IG link is here.

THE HOME DEPOT

THD Smart Home

I led a smart home social production featuring DIY influencers and secured partnerships with Google and Samsung to drive reach and engagement.